Who is midbar?

Midbar exists to protect and preserve real stories from real people living real lives in God’s creation. We reject hype driven portrayals in favor of depth, authenticity, and meaning. A Midbar film should leave the viewer reflective, inspired, and stirred to engage the outdoors more intentionally. Visually, our style is filmic and organic. Cinematic yet restrained. Textured yet natural. Slow, intentional, and real.

Internally, we operate from clear Christian conviction. Our faith shapes how we lead, how we treat people, and how we carry ourselves in the field. We pray before projects, prioritize marriage and family over work, and refuse to compromise our integrity for reach or momentum. We work with both Christian and non Christian brands, provided our standards are respected. Every production is executed with professional discipline, physical readiness, creative excellence, and full accountability.

We are willing to sacrifice growth to protect meaning. We do not chase trends, viral moments, or empty momentum. If a story is worth telling, it is worth telling truthfully and with care.

At the same time, we are a business built to serve other businesses. Our goal is not simply to deliver beautiful films. Our goal is to create media that produces measurable outcomes. We want our clients to win. We want them to grow, to strengthen their brand, and to generate real revenue from the work we create together. We are not interested in chasing jobs for our own gain. We approach every partnership with the mindset that your success is the metric that matters. When you make money and build lasting brand equity from our work, we have done our job well.